In a perfect world, I would tell you that my company business model, branding and logo came to me in a dream. Truth is, everything has evolved on its own, at its own pace. My vision from 3 years ago is definitely not what my vision is today. There were so many things that had to fall into place. There were so many decisions that had to be made. A big aspect of this is the company name. It's an identity. You'll see it over and over again on labels, stationery and your website. You'll say it over and over again when you answer the phone. It took a lot of brainstorming and beer to come up with a name. I'll...
Whenever I tell people about my company, the first thing they ask is how I came up with this idea. The idea for the Stone Field Shaving Company began 3 years ago. I was on vacation with my wife, Stav, in New York City. For those of you that have been to the Big Apple, you'll understand and appreciate just how much walking one person does. On one of our ventures, we came across a men's shaving store that specialized in men's wet shaving products. I was really intrigued. I had never been inside one before. I walked out with my first set- a shaving brush, pre-shave oil, shaving cream and after shave balm. Now I should probably back track...
