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Change Isn't Always a Bad Thing

Alright, I'll admit it, I don't like change.  If you believe in statistics like I do, then you'll know that over 77% of people (like me) hate change as well.  However, I have learned that sometimes change can be a good thing. One reality of owning an online store is that you really have 2 choices.  The first choice is to have an online store and leave it as is and never make changes to it.  The other choice is to have an online store that changes, grows and evolves with your business.  I have chosen the latter.  My store is always a work in progress.  If you're one of the first few people to have ever visited our online store, you...

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My Summer Reflection and Back to School

I'm giving you a warning ahead of time that this blog may seem like I'm rambling.  Good reader, pull up a chair, a cup of coffee, and have a read. I've made just about every mistake there is when it comes to running a business.  However, at the same time, I have learned from many of those mistakes and I have adapted.  Earlier in the summer I ran a July 1st sale.  I didn't really do any planning or preparation.  A couple social media posts, an e-mail and voila....a sale!  What I didn't factor in was that this would be one of our largest sale events- EVER!  While the day started off well, about one hour into things, we lost power. ...

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Keep on Grooming!

The other day I received an email from my cell phone provider.  They wanted to share with me what they were doing to protect their staff and me, their customer, during the COVID-19 Pandemic.   I sort of chuckled to myself because I really didn't see the value or point of their email.  Maybe I'm insensitive, but there comes a point where customers are inundated with emails about COVID-19 and quite frankly enough is enough- I get it- everyone is washing their hands.   This pandemic has certainly taken a toll on our country and around the world. Like most people, my family is managing the best we can.    In times like these, it's easy to let the grooming slide.  After...

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Decisions, Decisions, Decisions

In my regular line of work (pilot) I make decisions all the time.  Making a decision is not always an easy task.  You have to look at the situation and gather all the resources you have at your disposal to make the right decision.  So when a customer  reached out to me last week and asked me about how I decide what products I carry in my online store, it gave me a chance to reflect on this subject and I thought I would share some of the factors that go in to adding new products into the online store.    In order to understand why I carry the products that I do, perhaps we should take a journey back...

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