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A New Look for Spring

As an owner of an online store, I am always receiving emails from companies- most of them not even in Canada, promising me amazing returns if they can revamp or redesign my website.  Often these re-designs can cost hundreds, or even thousands of dollars.  Even with this sort of investment, there's no guarantee that the website will work.  Since our online launch in 2017, we've made several design changes to help our customers find what they're looking for.  Although my store lives in a virtual world, in many ways, it's still very real to me.  Real products and real people are still very much a part of this shop.  Last month I met with Travis from Flight Plan Marketing.  Travis is a pilot...

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So Long 2020 and Hello 2021

I think people will look back on 2020 and remember just how much it sucked.  I can only speak for myself.  This year I received a notice of layoff (my second one in 23 years of commercial flying).  I got recalled- that's a good thing- but took a downgrade and pay cut to keep flying.  I can't wait to start a new and hopefully better year.  Last year at this time I reflected on the 2019 year and talked about the good, the bad and the ugly.  This year I want to talk about where things are going and what changes may be on the horizon. As a small online store, I am still very committed to carrying Canadian made...

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Change Isn't Always a Bad Thing

Alright, I'll admit it, I don't like change.  If you believe in statistics like I do, then you'll know that over 77% of people (like me) hate change as well.  However, I have learned that sometimes change can be a good thing. One reality of owning an online store is that you really have 2 choices.  The first choice is to have an online store and leave it as is and never make changes to it.  The other choice is to have an online store that changes, grows and evolves with your business.  I have chosen the latter.  My store is always a work in progress.  If you're one of the first few people to have ever visited our online store, you...

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My Summer Reflection and Back to School

I'm giving you a warning ahead of time that this blog may seem like I'm rambling.  Good reader, pull up a chair, a cup of coffee, and have a read. I've made just about every mistake there is when it comes to running a business.  However, at the same time, I have learned from many of those mistakes and I have adapted.  Earlier in the summer I ran a July 1st sale.  I didn't really do any planning or preparation.  A couple social media posts, an e-mail and voila....a sale!  What I didn't factor in was that this would be one of our largest sale events- EVER!  While the day started off well, about one hour into things, we lost power. ...

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