Have you ever wondered how our scents are created? As the "designer" behind many of our in-house fragrances, the process is both artistic and scientific. While artisans play a crucial role in crafting the scents, the initial inspiration and concept often come from the myself, the "designer".
Starting with a Story
Similar to how a songwriter may compose music before adding lyrics, the creation of a scent can begin with a story. I enjoy the good feelings and memories that are often present when enjoying a nice shave. I believe in developing a narrative or backstory for each fragrance before diving into the actual blending process. This approach allows us to create scents that evoke specific emotions, memories, or atmospheres.
The Reverse Process
Unlike traditional methods of scent creation, where the focus is primarily on the ingredients and their olfactory properties, our process starts with the story. For example, our popular fragrance "Sippin' By The Fire" was born from the idea of a cozy evening by the fire pit, surrounded by warmth and comfort and good stories. This concept guided the selection of notes and the blending process to capture the essence of that experience.
Crafting the Scent
Once the story is established, I work closely with the artisans to translate the narrative into a tangible scent. This involves selecting individual fragrance notes, experimenting with different combinations, and fine-tuning the blend to achieve the desired effect. Each ingredient is carefully chosen to contribute to the overall story and sensory experience.
The Art of Perfumery
Creating a scent is a delicate balance of art and science. From the top notes that greet the nose first to the base notes that linger long after the fragrance is applied, every aspect is carefully considered. The designer's role is to ensure that the final product not only smells appealing but also resonates with the intended theme or mood.
A Multi-Sensory Experience
Ultimately, designing a scent is about more than just creating a pleasant aroma. It's about crafting an immersive experience that engages multiple senses and tells a compelling story. By starting with a narrative and building the scent around it, we are able to offer fragrances that are not just perfumes, but pieces of olfactory art.
Next time you experience one of our signature scents, take a moment to appreciate the thought and creativity that went into its creation. Behind every bottle lies a story waiting to be told through the language of fragrance.
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