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As an owner of an online store, I am always receiving emails from companies- most of them not even in Canada, promising me amazing returns if they can revamp or redesign my website.  Often these re-designs can cost hundreds, or even thousands of dollars.  Even with this sort of investment, there's no guarantee that the website will work.  Since our online launch in 2017, we've made several design changes to help our customers find what they're looking for.  Although my store lives in a virtual world, in many ways, it's still very real to me.  Real products and real people are still very much a part of this shop.  Last month I met with Travis from Flight Plan Marketing.  Travis is a pilot...

The other day I received an email from my cell phone provider.  They wanted to share with me what they were doing to protect their staff and me, their customer, during the COVID-19 Pandemic.   I sort of chuckled to myself because I really didn't see the value or point of their email.  Maybe I'm insensitive, but there comes a point where customers are inundated with emails about COVID-19 and quite frankly enough is enough- I get it- everyone is washing their hands.   This pandemic has certainly taken a toll on our country and around the world. Like most people, my family is managing the best we can.    In times like these, it's easy to let the grooming slide.  After...