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A New Look for Spring

As an owner of an online store, I am always receiving emails from companies- most of them not even in Canada, promising me amazing returns if they can revamp or redesign my website.  Often these re-designs can cost hundreds, or even thousands of dollars.  Even with this sort of investment, there's no guarantee that the website will work.  Since our online launch in 2017, we've made several design changes to help our customers find what they're looking for.  Although my store lives in a virtual world, in many ways, it's still very real to me.  Real products and real people are still very much a part of this shop.  Last month I met with Travis from Flight Plan Marketing.  Travis is a pilot...

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End of Year Reflection- The Best and Worst SOTD

Today is December 31st.  As we get ready to usher in the new year, it seems that I should reflect on the best and worst shave of the day (SOTD).  However, before I dive into that, I should truly reflect on how lucky I am to have a wonderful customer base such as yourself.  Even if you're not a customer, I truly appreciate your likes, your loves and your comments on social media.  So much of my success is owed to people like you.  From time to time, someone will take the time to write me with ideas or suggestions.  Many of the changes we made in late June and July to our website were based on customer feedback.  Like...

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