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It's March 17th (Happy St. Patrick's Day) and I'm staring out the window at a mountain of snow in my backyard.  The melt is very slow and this morning, with coffee in hand, I can still see a few snowflakes falling from the sky.  This year we celebrated 5 years of being online and it's been a wild journey.  The website and store have really changed a lot from those humble beginnings.  Our first few sales happened via FaceBook and 99% of them were to friends and family.  Despite all the changes and despite the growth (my store....not my beard) it's always worth it to take a look back and celebrate the achievements big and small. When it comes to...

Most people who are new to wet-shaving have never heard of pre-shave oil.  In fact, when I rediscovered wet shaving in 2014- I was somewhat reluctant to try pre-shave oil.  Would it cause my skin to break out?  Isn't it greasy?  What does it really do anyway? If you visit a traditional barbershop, quite a few barbers will use a pre-shave oil.  Some have their own proprietary recipes, while others trust a well known brand.  So what exactly is a pre-shave oil and what are the benefits?  Pre-shave oil refers to any oil that is applied to the skin prior to lathering up for a shave. These oils are designed to help soften the facial hair. The benefits of pre-shave...